De Beers Sales – During the second sales cycle of 2023, De Beers generated $495 million in revenue from the sale of rough diamonds, representing an increase from the $454 million achieved in the first cycle, but a decline from the $652 million earned in the same cycle last year. However, the management team remains unworried, as they anticipated a delay in purchases due to economic uncertainty towards the end of 2022. Additionally, De Beers reports positive trends in customer demand for diamond jewelry.
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